For years, marketers have played the SEO game—optimizing content to win top spots on Google. But with the rise of Google’s Search Generative Experience (SGE) and AI overviews, the rules are changing fast. AI-generated summaries now dominate search results, pulling information from multiple sources to provide immediate, direct answers—often without users needing to click through. In fact, over 60% of long-tail searches (4+ words) now return an AI overview, pushing traditional listings further down the page.¹ So, what does this mean for marketers? Less visibility, fewer clicks and shrinking organic traffic. For brands that have relied on top search rankings, this shift is serious. Let’s break down just how much traffic websites stand to lose—and what to do about it.
