Creo Ingredients needed a powerful asset to explain their innovative fermentation process to customers and combat misinformation still rampant in the CBD market. RAB2B delivered a powerful digital experience to help them stand out amongst their competition, educate their customers and elevate their brand.
Creo Ingredients set out to showcase their innovative process and combat rampant misconceptions surrounding minor cannabinoids, especially CBG. They required a versatile asset that put education and their product’s benefits at the forefront, helping them stand out from the crowd. Our team knew they also needed to perform across the sales cycle and set a strong foundation for future marketing and sales assets.
The infographic quickly became Creo Ingredients’ top-performing sales enablement tool and is the biggest driver of engagement on their website. Since its release, it has become the foundation for subsequent marketing and sales assets, including booth designs for live events.
