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2031 Harrison St.
Hollywood, FL 33020
305.655.0021 | [email protected]

dfin website displaying on laptop and cellphone.

DFIN: Website Refresh

Human-Centric Design and Personalized Content Accelerate Transformation

To secure DFIN’s position as a financial software leader, its website needed to evolve. With a next-level site featuring personalization and an upgraded design, DFIN was able to increase performance and highlight what makes them unique: transparency and security.

Opportunity

When DFIN identified an opportunity to improve their Home and Top-Level Solution Pages, RAB2B was called in to elevate functionality, advance overall style and increase conversions. To address changes in the fintech sector, DFIN needed a way to showcase its position as a financial software leader and highlight how its solutions fit a range of industry use cases, while limiting the number of clicks needed to reach the right information.

A man using a smartphone to access DFIN website
Website homepage for your business lifecycle, featuring services, testimonials, and contact information.
Two screens displaying various website designs for professional use.

Approach

  • Reimagined and developed a fresh aesthetic for the home and solution pages that simplifies navigation and clearly represents DFIN as a premier software company in the financial space
  • Implemented a custom solution to tailor content to visitor industries and interests using an improved 6sense integration within Acquia and Drupal
  • Humanized the flow of information and strategically incorporated revised CTAs with compelling messaging that connects users directly with DFIN solutions and financial experts
  • Redefined key elements including the header, solution selector and vault animation to include additional motion and leverage a frosted glass texture to showcase DFIN’s transparency, security and adaptability
Two smartphones displaying the web interface.
Sec Filing Interactive E-Calendar website page.
DFIN created the only digital filing interactive calendar available.
An image of a desktop device showcasing the exclusive digital SSC filing calendar on a website.
Users select their filing type and the end of their fiscal year for a customized calendar.
Desktop device displaying the SSE filing dates page on the website.
The results show all the forms and documents users need to prepare for their specific deadlines.
A laptop displaying a calendar app and a physical calendar, with a desktop device showing a website in the background.
Users can import their custom calendar into Outlook or print a PDF to stay on track.

Results

The redesigned website dramatically increased DFIN’s conversions within days of launch. By personalizing content and enhancing user flow, overall visitor engagement increased. The improved performance set the stage for an ongoing total website refresh.

Round metal container with lid.
A desktop device displaying the DFIN website design
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