Leveraging deep intelligence and insights, we partnered with HP Indigo to make an emotional ABM appeal to once-loyal customers of a key competitor and generated many millions in opportunity value.
HP Indigo’s #1 competitor was in major transition. In an industry where partnerships are essential, thousands of loyal customers were uneasy and considering a change—HP saw an opportunity to capture market share.
We helped HP strike up conversations with these customers about their future with the right partner. Together, we created a swift and thorough compete campaign while building a framework for ABM initiatives.
More than a single campaign, this engagement was built to be a repeatable model for future ABM efforts.
This disruptive marketing initiative brought net new opportunities, aligned sales and marketing efforts, and enriched HP Indigo’s prospect database.
More than a single campaign, this engagement was built to be a repeatable model for future ABM efforts.
Total opportunity value
Return on ad spend
New accounts in pipeline
