What
What
We blend bold ideas and fresh perspectives to activate marketing solutions that stand out—vibrant, strategic and a little extraordinary.
We Do
We Do
RECOGNIZED AS A
TOP PERFORMER IN B2B MARKETING
We’re thrilled to announce that we ranked #8 in this year’s B2B Marketing U.S. Agencies Benchmarking Report.
case study 1/3
DFIN’S DIGITAL
OVERHAUL—
FINTECH, REFINED
To build a sharper brand and more engaging experience, RAB2B reimagined DFIN's website with dynamic content and intuitive design, boosting conversions and deepening engagement.
Results
68%
increase in web conversions
71%
increase in time on site
case study 2/3
HOW ZEBRA'S VIRTUAL
STARBUCKS STORE
SEALED THE DEAL
Sometimes a pitch deck isn't enough. RAB2B built an interactive Starbucks store to showcase Zebra’s solutions—optimizing operations, streamlining workflows, and integrating the supply chain.
Results
401%
ROI
$17M
in global opportunities
6,000
printers in APAC
case study 3/3
IBML’s BRAND PIVOT—
FROM HARDWARE TO
DIGITAL LEADER
IBML transformed from a hardware maker to a tech-driven market leader. RAB2B built a bold brand strategy, redefining messaging, identity and content to engage IT leaders and drive growth.
Results
- Stronger Brand Presence
- Increased Website Traffic
- Pipeline Growth
clients
You inspire us to think bigger, see further and do more every day
Our work relationship with the RAB2B team extends over a decade, and the whole team have helped us tackle our most strategic, urgent and important projects. Whether it's a program that requires deep original research and benchmarking, a deft and nimble approach to flex as deadlines and scope shifts due to business stakeholder requirements or a quick turn on punchy content for a rapid-response competitive threat, I trust RAB2B and its capable team to come through for us, and they always do. We share candid feedback with one another regularly and push each other (and help one another) to be better. Growing is always more fun when you do it with a trusted friend, partner and colleague!
Rob Armstrong
CMO at Zebra Technologies
RAB2B has been an exceptional partner with a deep understanding of both healthcare and dermatology. Their expertise in branding and digital, paired with a friendly, approachable style, makes even the most complex industry topics easier. They’ve helped us refine our brand direction, offering insights that align perfectly with our platform’s goals and elevate our team’s strengths.
Jason Raphael
Director of Marketing, Dermsquared
I have had the opportunity to work with RAB2B for the last three years. Their development team works with great speed with a high level of quality both with design and functionality. They are a turnkey group and they coordinate behind the scenes to ensure that the clients' strategy gets executed the best way possible. They have truly become an extension of our team and step in across multiple disciplines when help is needed. The overall experience and partnership has enabled us to move at great speed to drive revenue and conversions up to 450% on our web strategy alone.
Euphemia Erickson
Senior VP, Marketing & Sales Enablement, DFIN
testimonials
Hear it from them
Rob Armstrong
CMO at Zebra Technologies
Jason Raphael
Director of Marketing, Dermsquared
Euphemia Erickson
Senior VP, Marketing & Sales Enablement, DFIN
